The CEO of Cracker Barrel, who has recently come under fire for a controversial rebrand of the restaurant chain, is a graduate of Miami University. Julie Felss Masino attended Miami from 1989-1993, earning a Bachelor of Arts in Communication. She went on to work for a number of companies over her 32 year career, including 12 years at Starbucks, where she ended up as Vice President in charge of strategy. Masino had a successful 5 year run at Taco Bell, where she served as President. She became President and CEO of Cracker Barrel in November 2023, tasked with turning around a company that has seen stagnant results in recent years. Over the summer, Cracker Barrel announced a rebrand of its logo and remake of their dining rooms that are proving very unpopular with its customer base. There have been calls on social media for Masino to step down from her job.